Websites for roofers

Websites For Roofers That Win More Work

We build websites for roofers that turn local searches into properly detailed enquiries. Your site, reviews, tracking and missed-call support work together, with website packages from £1,295 plus monthly care from £59. Built for roofers across Newcastle and the UK.

From £1,295

Fixed website build price

£59 monthly

Required Website Care

£169 monthly

AI Receptionist alone

12 months

Minimum monthly term

Most roofing customers search when something has already gone wrong. They need a leak stopped, tiles replaced or a full roof priced. They search on Google, check a few names, read reviews and call the firm that looks trusted and ready. Your website needs to help them choose you quickly.

A basic website often shows a phone number, a few service names and some old photographs. It does not explain your experience, cover the areas you serve or collect enough detail to price the job. That means more back-and-forth, weaker enquiries and calls going to a competitor.

The problem

What is costing Roofers work right now

Calls arrive while you work

You are on a roof, driving or talking to a customer when the phone rings. Without a clear missed-call plan, that homeowner may call the next roofer before you finish the job.

Your services look too similar

A short list saying roofing, repairs and guttering gives customers little to compare. They cannot see whether you handle their exact problem, property type or urgency.

Quotes start with guesswork

Messages often arrive without a postcode, photographs, roof type or description of the damage. You waste time chasing basic facts before knowing whether the job is worth visiting.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Roofing service pages

02

Local area landing pages

03

Google Business Profile support

04

Roof repair quote forms

05

Customer photo uploads

06

Review request system

07

Project photo galleries

08

Call tracking setup

09

AI missed-call receptionist

10

Google Ads management

11

Monthly content creation

12

Website security and backups

The cost of a ringing phone

What are missed calls costing you?

Most calls that go unanswered do not leave a voicemail. They ring the next Roofers on the list. Put your own numbers in.

Roughly

of work walking to competitors every month

Stop missing them

Assumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.

Pricing

Packages for Roofers

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your roofer website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More useful first conversations

Your forms and receptionist collect the roof type, location, problem and urgency. You start calls with useful facts, rather than asking the same basic questions from scratch.

A stronger local presence

Your website and Google Business Profile explain your services and service areas clearly. Customers in Newcastle and surrounding towns have more reasons to choose your business.

Faster response to emergencies

Missed calls receive an answer in your business name. Urgent details reach you by text, helping you decide whether to call back, attend or arrange the next step.

01

Your website keeps selling while you work on roofs

You cannot answer every call while you are on a roof, driving between jobs or dealing with a customer. Your website works during those gaps. It explains your services, shows where you work and gives people a clear next step without waiting for you to call back.

We build the site around the jobs you want more of. That might include roof replacement, flat roofing, slate and tile repairs, guttering and fascias, chimney work, leadwork, emergency roof repairs or roof surveys. Each service gets useful information, strong proof and a clear route to enquire.

Your website becomes the centre of the operation. Your Google Business Profile points people towards it. Your adverts send ready-to-buy visitors there. Quote forms collect the details you need. Reviews and project photographs give customers reasons to trust you before they pick up the phone.

  • Clear roofing service pages
  • Mobile-friendly layouts
  • Project photos and proof
  • Simple contact routes

02

Local search puts your roofing business in front of nearby customers

People rarely search for a roofer in the abstract. They search for a roofer near Newcastle, a flat roofing company in Gateshead or emergency roof repairs in Sunderland. We build your pages around the places and services you genuinely cover, so the right local customers can find you.

Your Google Business Profile is the listing that appears in Google Search and on the map. We help keep its services, areas, opening times, photographs and contact details accurate. We also plan regular updates and support review activity, giving Google and customers fresh evidence that you are active.

Our roofer SEO work is written for real searches and real decisions. We cover common concerns such as written quotations, insurance, guarantees, roof access, weather delays and repair versus replacement. We can target Newcastle upon Tyne, Durham, North Shields, South Shields and other areas across your patch without pretending to serve places you do not.

For a roofer website Newcastle customers can trust, local detail matters. We can build relevant pages for Gateshead, Sunderland, Durham, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, where those areas match your service plan.

  • Google Business Profile support
  • Local roofing service pages
  • Area pages for genuine coverage
  • Monthly local search work

More detail

More on websites for roofers

The rest of what roofers ask us, tidied away. Open what you need.

A message saying "How much for a roof?" gives you almost nothing to work with. We build quote forms that ask for useful details without making the customer feel like they are completing paperwork. The result is a better starting point for your call or site visit.

The form can ask what work is needed, where the property is, whether the problem is urgent and what type of roof is involved. Customers can describe leaks, missing tiles, damaged flashing or gutter problems. They can also upload photographs, which often saves an unnecessary first visit.

Every enquiry is sent to you clearly, with the information grouped in one place. You can see the customer's contact details, job type, location and urgency. That helps you sort genuine roofing work from vague price shopping and respond with the right questions.

We also make the phone number easy to find. Someone with water coming through the ceiling should not hunt through a menu. They should be able to call, request a callback or send the details while you are safely finishing the job.

  • Roof problem and service type
  • Property location and urgency
  • Photo upload for roof damage
  • Clear callback requests

Roofing work is expensive, disruptive and difficult for a homeowner to judge. Customers want to know that you turn up, explain the problem honestly and leave the property tidy. Your website needs to answer those concerns before they compare you with another roofer.

We show your reviews beside the services they support. A review about a roof replacement helps someone considering the same work. A review about an emergency repair reassures a customer who needs help quickly. This is more convincing than placing every review in one buried page.

After each completed job, we can help create a simple review request process. The customer receives a prompt while the work is still fresh in their mind. Good feedback can then support your Google Business Profile and your website, instead of being forgotten in old messages.

Photographs add another layer of proof. We can organise before-and-after images, close-ups of leadwork, finished flat roofs and clean guttering. We also make room for genuine qualifications and insurance details, including NFRC, CompetentRoofer, TrustMark, CHAS and fully insured status where they apply.

  • Review request process
  • Before-and-after project galleries
  • Accreditation and insurance details
  • Proof beside each service

A missed call can be a lost emergency repair, survey or replacement job. Our AI Receptionist answers 24/7 in your business name, including when you are on a roof, under a vehicle or speaking to another customer. It gives callers a helpful first response instead of sending them to voicemail.

It takes the job details, records the caller's contact information and sorts the urgency. A suspected leak, storm damage or water entering a property can be marked differently from a routine quotation. It then texts you the details immediately, so you can decide what to do next.

The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. That bundle includes the receptionist and the essential hosting, security, backups and support your website needs. You get one joined-up service rather than another separate answering arrangement.

It does not pretend to inspect a roof or promise a price. It collects the facts clearly and passes them to you. You stay in control of the work, the quotation and the customer relationship.

  • Answers calls day and night
  • Uses your business name
  • Sorts urgent roof problems
  • Texts job details immediately

Local search builds over time. Google Ads can put your roofing service in front of people who need help now. We manage campaigns around services such as emergency repairs, roof replacement, flat roofing and roof surveys, with landing pages built for the searcher's exact need.

Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert copy testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising budget is paid directly to Google and is never marked up by us.

You see more than clicks. Call tracking shows which adverts produce calls, and forms show which searches produce enquiries. We can record useful outcomes such as a site survey booked, a quotation sent or a job won. That gives you a clearer view of which roofing work your budget is attracting.

Ads work best when the rest of the system is ready. A clear service page, quick response, useful quote form and missed-call plan all help turn an expensive click into a genuine opportunity.

  • Service-led Google campaigns
  • Ad copy testing
  • Call and form tracking
  • Ad spend paid to Google

A new website is not the finish line. Roofing customers search for different services throughout the year. Storms can increase emergency repair searches. Autumn brings gutter and roof maintenance concerns. Home improvements and property sales can increase demand for surveys, leadwork and replacements.

SEO and Content costs £249 a month. Each month includes two useful pages or articles, local search work, Google Business Profile posts, local listing work, position tracking and a reporting call. We build content around the questions customers ask before contacting a roofer.

The work can explain repair choices, roof survey findings, flat roof options, slate matching, chimney pointing and what customers should expect from a written quotation. Helpful content gives people confidence and creates more routes into your services.

You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, ready for you to approve in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly actions you can complete around roofing work.

  • Two pages or articles monthly
  • Google Business Profile posts
  • Facebook and Instagram posts
  • Weekly marketing tasks

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. It suits a roofer who needs a proper website, clear service pages and a stronger first impression. Complete costs £1,995 and suits a business losing work because calls are missed.

Growth costs £2,495 and is for roofers ready to buy leads through Google. It combines a stronger website foundation with the marketing work needed to make paid traffic useful. We will recommend the right starting point after looking at your services, areas and current lead flow.

Every client must have Website Care at £59 a month. It includes hosting, website security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. Your site needs this care because an unattended site can become slow, outdated or unsafe.

If you want to start without the upfront build payment, the no upfront option is £199 a month on a 24 month term. It includes a template site built for your trade, hosting, care and the AI Receptionist. All prices exclude VAT. Build payments are 50% on signing and 50% at launch.

  • Essentials, £1,295
  • Complete, £1,995
  • Growth, £2,495
  • Website Care, £59 monthly
  • No upfront option, £199 monthly

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Roofers ask us these most

Price, timescales and ownership, answered for a roofer.

Our website packages are Essentials at £1,295, Complete at £1,995 and Growth at £2,495. Essentials suits a roofer who needs a credible presence. Complete is for businesses losing work through missed calls. Growth is for businesses ready to buy leads through Google. Website Care is required at £59 a month. All prices exclude VAT. Build payments are 50% on signing and 50% at launch.
The time depends on the number of services, areas and photographs you need included. We agree the content and page plan before building, so the project does not drift. You provide your business details, service information, proof and photographs. We then prepare the site for your review, make the agreed changes and launch it once everything is approved.
Website Care covers the work that keeps your site working after launch. It includes hosting, security protection, daily backups, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because websites depend on software and hosting. Leaving those parts unattended can create security, performance and reliability problems.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's contact details and asks about the roof problem, location and urgency. It can separate an emergency leak from a routine quotation request. It texts the collected details to you immediately. It does not inspect roofs or give prices. You decide how and when to follow up.
The AI Receptionist costs £169 a month on its own. It costs £199 a month when bundled with Website Care, saving £29 compared with buying both separately. It is useful when you regularly miss calls while working, driving or speaking with customers. The receptionist gives callers an immediate response and sends you the job details by text.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert copy testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is separate. You pay Google directly, and we never add a mark-up. We also use call and form tracking to show which clicks created genuine enquiries.
We can track calls and website forms back to the campaigns that generated them. You can record useful stages such as a survey booked, a quotation sent or a job won. This is more useful than counting clicks alone. It helps you judge whether emergency repairs, roof replacement, flat roofing or another service is bringing the right type of work.
Yes. We can include qualifications, memberships and insurance details that apply to your business. This may include NFRC, CompetentRoofer, TrustMark, CHAS and fully insured status. We only show claims you can support. We can also explain your process, guarantees, written quotations and safety approach, giving homeowners more information before they decide to call.
Yes. Your quote form can invite customers to upload photographs of leaks, missing tiles, damaged slates, chimney areas, gutters or flashing. Images cannot replace a proper inspection, but they can give you useful context before you call. The form can also collect the postcode, property type, service needed and urgency, making the first conversation more productive.
Yes. We work from Newcastle upon Tyne and can build local coverage around areas you genuinely serve. This may include Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We do not recommend claiming areas you do not cover. Accurate local information helps customers and keeps your marketing focused.
We can create a dedicated emergency roof repairs page with a prominent phone number, urgent enquiry route and clear expectations. The AI Receptionist can answer when you are unavailable and sort urgency before texting you. The page should explain the types of problems you handle, the areas covered and what customers should do if water is entering their property.
Yes. Separating services helps customers find the information that matches their situation. We can create pages for roof replacement, flat roofing, slate and tile repairs, guttering and fascias, chimney work, leadwork, emergency repairs and roof surveys. Each page can include suitable photographs, reviews, common concerns, service areas and a clear route to request a quote.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. This suits a business that wants to start now without paying the build cost upfront. Monthly billing starts at launch. All prices exclude VAT.
Your website is built for your business, and we do not hold your content hostage. We can explain the arrangements clearly before you sign, including the monthly care service and any term that applies. Website Care remains required for every client while we provide the managed hosting, security, backups, updates and support included in that service.
Monthly billing starts when the website launches, with a 12 month minimum term and monthly billing thereafter. This applies to the ongoing monthly service arrangement. Modules can be added at any time, so you can begin with Website Care and later add the AI Receptionist, Google Ads Management, SEO and Content or other support when your roofing business is ready.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a roofer

The bodies and tools a roofer deals with, plus where to go next on our site.

Next step

Get a fixed price for your roofer website

Tell us the roofer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote