No, and neither can anyone else legitimately. What works is generating enough genuine positive reviews that one bad one stops mattering, and replying well when it happens.
Service
Review Optimisation
Turn finished jobs into a steady flow of five-star reviews, then put those reviews everywhere they influence a decision.
Overview
Proof, collected automatically.
Reviews are the single strongest signal a local customer uses. Before they ring you, they have compared your stars, your count and your latest review date against two competitors, and most of the time the decision is already made.
The gap is almost never the service. It is the ask. After a good job everyone is busy, nobody asks, and the five-star review that customer would happily have left simply never happens.
We automate the ask at the moment the customer is happiest: a text or email lands shortly after the job completes, and leaving a Google review takes two taps. Smart QR codes on vans, counters and job sheets catch the customers standing right in front of you.
And we put a shield in front of the bad ones. An unhappy customer is routed to you privately first, so you get the chance to fix the problem before it becomes a public one-star. Nobody is ever blocked from reviewing - most unhappy customers simply prefer being heard to going public.
Positioning
Built around how your business actually wins work
Grounded in what your customers search for and compare, not a generic web design process.
Who it is for
- Businesses with great service and few reviews
- Trades competing on Checkatrade and Google
- Salons and studios relying on word of mouth
- Anyone losing quotes to a better-reviewed rival
Problems we solve
- Forgetting to ask after a job
- Reviews scattered across platforms
- No reviews shown on the website
- Negative reviews left unanswered
- A bad experience going public before you hear about it
Features
What is included
01
Automated review requests by text and email
02
One-tap Google review links
03
Smart QR codes for vans, counters and job sheets
04
Private routing of unhappy feedback
05
On-site review display with schema
06
AI-drafted review replies you approve
How we work
A delivery process built for this service
A clear, phased route from first conversation to a launched site you know how to run.
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01
Connect
We link Google and any trade platforms you use into one place, monitored by us.
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02
Automate the ask
Requests fire by text or email after a job completes, plus smart QR codes for face-to-face moments.
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03
Shield
Unhappy feedback is routed to you privately first, so you fix problems before they go public.
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04
Display and respond
Reviews appear on your site with schema so stars can show in search, and AI drafts replies you approve in seconds.
Use cases
Where this service creates value
A cleaner going from 8 reviews to 90 in a year, without once remembering to ask
A salon with a QR code at the till, collecting a review a day and crediting the stylist
A builder whose reviews appear on the exact service page the next customer is reading
An unhappy customer talked round privately instead of leaving a public one-star
Why Look North Digital
Why work with us
In every package
Review optimisation is included from £1,295 up, not sold separately and with no extra monthly fee.
Compounding
Every finished job adds proof that helps win the next one. Six months in, the gap between you and the competitor who never asks is visible from space.
It wins quotes, quietly
When two firms quote the same price, the one with 90 recent reviews beats the one with 8 old ones. One extra won job a year outperforms most ad spend.
Visible in search
Schema markup gives your listings the best chance of showing stars before anyone clicks.
FAQ
Questions we get asked most
Straight answers, before anyone mentions a discovery call.
We never block or filter anyone from reviewing - that would be against the rules and we would not do it. We ask unhappy customers whether they would like to talk to you first, which most prefer. Anyone can still post publicly whenever they choose.
No. Requests fire automatically once a job completes. Your only ongoing involvement is approving the drafted replies, which takes seconds.
Most clients see the first wave within weeks, because the customers who always meant to leave a review finally get a two-tap way to do it. After that it compounds monthly with every finished job.
Google as standard. Growth and Complete add Checkatrade, Trustpilot, Facebook and trade-specific platforms.
The request is automated. The reply is AI-drafted but always approved by you before it posts.
Pricing
What it costs
Packages from £1,295, all including AI training and content, quote requests, review optimisation and contact forms.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Next step
Ready to get a price?
Tell us your services and the towns you cover. We will send a fixed quote, not a range.