Your website looks like an afterthought
A dated site with stock photos and thin service pages makes homeowners wonder whether your work will be equally careless. They move on before asking about the project.
Websites for builders
Get a builder website that shows your work, builds trust and turns local searches into quote requests. Our builder website design starts at £1,295, with call handling, local search and ongoing marketing available when you need it.
From £1,295
Fixed website package price
£1,995
Complete package
£2,495
Growth package
£59 a month
Required Website Care
Most building work starts with a local search. A homeowner needs a house extension, loft conversion, renovation or structural job. They search Google, open a few websites and compare the businesses that look trustworthy, experienced and easy to contact.
Your website has to do more than list your services. It needs to show real work, explain your process and answer worries about price, mess, delays and disruption. It must also make it simple for someone to send enough detail for you to judge the job.
The problem
A dated site with stock photos and thin service pages makes homeowners wonder whether your work will be equally careless. They move on before asking about the project.
You cannot answer while mixing concrete, driving between sites or meeting a client. If callers reach voicemail repeatedly, they often ring the next builder on Google.
Generic contact forms produce vague messages about prices. Without plans, locations, project types or timescales, you waste time chasing information before deciding whether the job fits.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your forms collect the details needed to judge extensions, conversions, renovations and structural work. You spend less time asking basic questions and more time booking worthwhile site visits.
Project stories, genuine reviews, clear qualifications and honest explanations answer the concerns homeowners carry before inviting a builder into their property.
Your website and Google Business Profile show what you build and where you work. Customers in your chosen North East areas find a more complete business listing.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for builders.
01
You are often carrying materials, managing subcontractors or dealing with a client. You cannot answer every call or explain every service during the working day. Your website works in those gaps. It shows the type of building work you take on, where you work and what a customer can expect next.
We build the site around real buying decisions. A homeowner considering a loft conversion needs different information from someone planning groundworks. Pages can cover extensions, new builds, garage conversions, renovations, refurbishments, structural work and project management without making your business look scattered.
The website becomes the hub for your whole operation. Your Google Business Profile sends people to it. Your adverts send people to it. Review requests, quote forms and missed-call follow-up all lead back to one clear place.
That gives you one message across your marketing. It also gives us one place to improve when you learn which work is most profitable, which areas are strongest and which questions customers ask before requesting a quote.
02
People rarely search for a builder in the abstract. They search for a builder near them, often with a job in mind. That might be "house extension builder Newcastle" or "loft conversion builder Gateshead". Your website needs useful local pages that match those searches without sounding forced.
We improve the parts of your online presence that help Google understand your business. This includes your service pages, location details, contact information and links between your website and Google Business Profile. In plain terms, we make it clearer what you build, where you work and how customers can reach you.
Your Google Business Profile is the listing that appears in Google Search and on Google Maps. We help keep its services, photos, opening details and updates accurate. We can also add regular posts, so the listing does not look abandoned after the website launches.
Our builder SEO work focuses on useful information for local customers. We can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, where those areas match your actual service area.
More detail
The rest of what builders ask us, tidied away. Open what you need.
A message saying "How much for an extension?" does not give you enough to price anything. You need the location, project type, rough size, current stage and what the customer wants to achieve. A well-written form collects that information before you spend time chasing details.
We create quote forms for building work, not generic contact boxes. Someone asking about a loft conversion can describe the property, available drawings and planning position. Someone asking about groundworks can provide the site location, access issues and likely start date.
The form can ask for photographs, plans and other useful files where needed. It can also set expectations about surveys, structural calculations, planning permission and site visits. This helps customers understand that a proper quote takes information and care.
You receive clearer enquiries by email or text, depending on the setup. You can quickly sort serious projects from vague price shoppers. Customers also get a better first impression because your business looks organised before you have visited the site.
Homeowners are choosing someone to work on their property, spend their money and live with the result. They look for proof before they call. Finished project photographs, customer reviews, accreditations and clear explanations reduce the fear of poor workmanship or a job that runs badly.
Your website can show more than a gallery of polished rooms. We help present the starting problem, the work completed and the finished result. A house extension can show the original space, the build stages and how the new room is now used.
Trust marks matter when they are genuine and explained properly. If you hold FMB, NHBC, CHAS, Constructionline or TrustMark approval, we can show it in context. We never add badges you have not earned, and we do not make claims your business cannot support.
After each completed job, your customer can receive a simple review request. We can help build that process into your follow-up, so asking for feedback becomes part of finishing the job rather than another task you remember months later.
A missed call can mean a missed extension, refurbishment or structural job. You may be unable to answer while working at height, driving, meeting a client or dealing with a delivery. Our AI Receptionist answers in your business name 24 hours a day, seven days a week.
It takes the caller's details, including the project type, location, timescale and anything else you choose to ask. It can sort urgency too, so a serious structural concern is not treated like a general enquiry. The system then texts you the details immediately.
You can hear what was discussed and follow up when you are free. The caller gets an answer instead of silence or a voicemail box. That does not replace your judgement. It makes sure useful opportunities wait for your response rather than disappearing to another builder.
The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month. That bundle includes the required website hosting and care, plus the call answering service.
Some building firms want steady local visibility. Others need enquiries for a specific service or a quieter period. Google Ads can put your business in front of people searching now for an extension builder, renovation contractor or garage conversion specialist.
Our Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms and improving the page people reach. We focus on the jobs and areas you actually want, rather than sending every click to one general page.
Your advertising spend is paid directly to Google. We never add a mark-up to it. You decide the budget with a clear understanding that the management fee and ad spend are separate costs.
We add tracking so you can see which adverts generated calls, forms and genuine job opportunities. Where possible, we record whether an enquiry became a site visit, quote or won job. That gives you better information than counting clicks alone.
A new website should not be left untouched while competitors add useful information. Our SEO and Content service costs £249 a month. It includes two optimised pages or articles each month, local search work, Google Business Profile posts, listing improvements, rank tracking and a monthly report.
The content can answer the questions you hear on site. We can explain whether an extension needs planning permission, what a loft conversion involves, how long a renovation stage may take or why structural calculations matter. The aim is to help the right customer feel ready to talk.
We can also build pages around profitable services and locations. A strong page for house extensions in Newcastle is more useful than a broad page claiming you do everything everywhere. Each page has a clear next step, such as sending plans or arranging a site visit.
Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with you approving a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly marketing tasks built around your firm.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. It suits a builder who needs a professional starting point, clear service pages, project proof and a proper way for customers to get in touch.
Complete costs £1,995 and suits businesses losing work because calls go unanswered. It adds the stronger enquiry system and is designed to work with the AI Receptionist. Growth costs £2,495 and suits firms ready to buy leads through Google Ads, with pages and tracking built around that plan.
Every client has Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because a live business website needs ongoing protection and maintenance.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. All prices exclude VAT. Build payments are 50% on signature and 50% at launch, with monthly billing starting at launch.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a builder.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a builder deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to builders in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the builder work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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