Websites for builders

Websites for Builders That Win Better Jobs

Get a builder website that shows your work, builds trust and turns local searches into quote requests. Our builder website design starts at £1,295, with call handling, local search and ongoing marketing available when you need it.

From £1,295

Fixed website package price

£1,995

Complete package

£2,495

Growth package

£59 a month

Required Website Care

Most building work starts with a local search. A homeowner needs a house extension, loft conversion, renovation or structural job. They search Google, open a few websites and compare the businesses that look trustworthy, experienced and easy to contact.

Your website has to do more than list your services. It needs to show real work, explain your process and answer worries about price, mess, delays and disruption. It must also make it simple for someone to send enough detail for you to judge the job.

The problem

What is costing Builders work right now

Your website looks like an afterthought

A dated site with stock photos and thin service pages makes homeowners wonder whether your work will be equally careless. They move on before asking about the project.

Missed calls become lost extensions

You cannot answer while mixing concrete, driving between sites or meeting a client. If callers reach voicemail repeatedly, they often ring the next builder on Google.

Enquiries lack useful detail

Generic contact forms produce vague messages about prices. Without plans, locations, project types or timescales, you waste time chasing information before deciding whether the job fits.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Trade-focused service pages

02

Project photo galleries

03

Local area landing pages

04

Google Business Profile support

05

Detailed quote forms

06

Photo and plan uploads

07

Review request process

08

AI receptionist option

09

Missed-call text alerts

10

Call and form tracking

11

Google Ads management

12

Monthly content support

Your evenings, priced up

What is DIY social media costing you?

Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.

Roughly

of billable time spent posting every month

Automate the posting

That is also around hours a year. Typical UK trade figures; adjust the sliders to your own.

Pricing

Packages for Builders

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your builder website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More suitable enquiries arrive

Your forms collect the details needed to judge extensions, conversions, renovations and structural work. You spend less time asking basic questions and more time booking worthwhile site visits.

Customers trust you sooner

Project stories, genuine reviews, clear qualifications and honest explanations answer the concerns homeowners carry before inviting a builder into their property.

Your local presence stays clear

Your website and Google Business Profile show what you build and where you work. Customers in your chosen North East areas find a more complete business listing.

One trade, the full picture

Everything we do for builders

The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for builders.

01

Your website keeps selling while you are on site

You are often carrying materials, managing subcontractors or dealing with a client. You cannot answer every call or explain every service during the working day. Your website works in those gaps. It shows the type of building work you take on, where you work and what a customer can expect next.

We build the site around real buying decisions. A homeowner considering a loft conversion needs different information from someone planning groundworks. Pages can cover extensions, new builds, garage conversions, renovations, refurbishments, structural work and project management without making your business look scattered.

The website becomes the hub for your whole operation. Your Google Business Profile sends people to it. Your adverts send people to it. Review requests, quote forms and missed-call follow-up all lead back to one clear place.

That gives you one message across your marketing. It also gives us one place to improve when you learn which work is most profitable, which areas are strongest and which questions customers ask before requesting a quote.

  • Clear pages for each building service
  • Project galleries with useful details
  • Contact and quote forms built in
  • Links from Google and social media

02

Local search puts your building firm in front of nearby homeowners

People rarely search for a builder in the abstract. They search for a builder near them, often with a job in mind. That might be "house extension builder Newcastle" or "loft conversion builder Gateshead". Your website needs useful local pages that match those searches without sounding forced.

We improve the parts of your online presence that help Google understand your business. This includes your service pages, location details, contact information and links between your website and Google Business Profile. In plain terms, we make it clearer what you build, where you work and how customers can reach you.

Your Google Business Profile is the listing that appears in Google Search and on Google Maps. We help keep its services, photos, opening details and updates accurate. We can also add regular posts, so the listing does not look abandoned after the website launches.

Our builder SEO work focuses on useful information for local customers. We can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, where those areas match your actual service area.

  • Service pages built around real searches
  • Google Business Profile updates
  • Clear coverage of your working areas
  • Local content about common projects

More detail

More on websites for builders

The rest of what builders ask us, tidied away. Open what you need.

A message saying "How much for an extension?" does not give you enough to price anything. You need the location, project type, rough size, current stage and what the customer wants to achieve. A well-written form collects that information before you spend time chasing details.

We create quote forms for building work, not generic contact boxes. Someone asking about a loft conversion can describe the property, available drawings and planning position. Someone asking about groundworks can provide the site location, access issues and likely start date.

The form can ask for photographs, plans and other useful files where needed. It can also set expectations about surveys, structural calculations, planning permission and site visits. This helps customers understand that a proper quote takes information and care.

You receive clearer enquiries by email or text, depending on the setup. You can quickly sort serious projects from vague price shoppers. Customers also get a better first impression because your business looks organised before you have visited the site.

  • Project type and location fields
  • Budget and planned start date
  • Photo and plan uploads
  • Clear next steps after submission

Homeowners are choosing someone to work on their property, spend their money and live with the result. They look for proof before they call. Finished project photographs, customer reviews, accreditations and clear explanations reduce the fear of poor workmanship or a job that runs badly.

Your website can show more than a gallery of polished rooms. We help present the starting problem, the work completed and the finished result. A house extension can show the original space, the build stages and how the new room is now used.

Trust marks matter when they are genuine and explained properly. If you hold FMB, NHBC, CHAS, Constructionline or TrustMark approval, we can show it in context. We never add badges you have not earned, and we do not make claims your business cannot support.

After each completed job, your customer can receive a simple review request. We can help build that process into your follow-up, so asking for feedback becomes part of finishing the job rather than another task you remember months later.

  • Before and after project stories
  • Accreditations shown with context
  • Review request follow-up
  • Customer feedback displayed clearly

A missed call can mean a missed extension, refurbishment or structural job. You may be unable to answer while working at height, driving, meeting a client or dealing with a delivery. Our AI Receptionist answers in your business name 24 hours a day, seven days a week.

It takes the caller's details, including the project type, location, timescale and anything else you choose to ask. It can sort urgency too, so a serious structural concern is not treated like a general enquiry. The system then texts you the details immediately.

You can hear what was discussed and follow up when you are free. The caller gets an answer instead of silence or a voicemail box. That does not replace your judgement. It makes sure useful opportunities wait for your response rather than disappearing to another builder.

The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month. That bundle includes the required website hosting and care, plus the call answering service.

  • Answers in your business name
  • Available day and night
  • Collects job and location details
  • Texts you after the call

Some building firms want steady local visibility. Others need enquiries for a specific service or a quieter period. Google Ads can put your business in front of people searching now for an extension builder, renovation contractor or garage conversion specialist.

Our Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms and improving the page people reach. We focus on the jobs and areas you actually want, rather than sending every click to one general page.

Your advertising spend is paid directly to Google. We never add a mark-up to it. You decide the budget with a clear understanding that the management fee and ad spend are separate costs.

We add tracking so you can see which adverts generated calls, forms and genuine job opportunities. Where possible, we record whether an enquiry became a site visit, quote or won job. That gives you better information than counting clicks alone.

  • £449 monthly management
  • Ad spend paid direct to Google
  • Call and form tracking
  • Reports linked to real enquiries

A new website should not be left untouched while competitors add useful information. Our SEO and Content service costs £249 a month. It includes two optimised pages or articles each month, local search work, Google Business Profile posts, listing improvements, rank tracking and a monthly report.

The content can answer the questions you hear on site. We can explain whether an extension needs planning permission, what a loft conversion involves, how long a renovation stage may take or why structural calculations matter. The aim is to help the right customer feel ready to talk.

We can also build pages around profitable services and locations. A strong page for house extensions in Newcastle is more useful than a broad page claiming you do everything everywhere. Each page has a clear next step, such as sending plans or arranging a site visit.

Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with you approving a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly marketing tasks built around your firm.

  • Two pages or articles monthly
  • Google Business Profile posts
  • Facebook and Instagram scheduling
  • Weekly marketing tasks if needed

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. It suits a builder who needs a professional starting point, clear service pages, project proof and a proper way for customers to get in touch.

Complete costs £1,995 and suits businesses losing work because calls go unanswered. It adds the stronger enquiry system and is designed to work with the AI Receptionist. Growth costs £2,495 and suits firms ready to buy leads through Google Ads, with pages and tracking built around that plan.

Every client has Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because a live business website needs ongoing protection and maintenance.

If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. All prices exclude VAT. Build payments are 50% on signature and 50% at launch, with monthly billing starting at launch.

  • Essentials, £1,295
  • Complete, £1,995
  • Growth, £2,495
  • Website Care, £59 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Builders ask us these most

Price, timescales and ownership, answered for a builder.

Our listed website packages are Essentials at £1,295, Complete at £1,995 and Growth at £2,495. Essentials suits a builder needing a credible presence. Complete is for firms losing work to missed calls. Growth is for firms ready to buy leads through Google. These prices exclude VAT. We take 50% on signature and 50% at launch. Website Care is then £59 a month and is required for every client.
The exact time depends on how quickly we receive your photographs, service details, accreditations and project information. We start by agreeing the pages and content needed for your work. Supplying good material early keeps the build moving. We will give you a clear delivery plan before work starts, then show you the site for approval before launch. We do not publish it until the key details are checked.
Website Care keeps the site hosted, secure and backed up. It includes daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A website connected to enquiries cannot be left unattended. The monthly service helps prevent avoidable problems and gives you somewhere to request small changes, such as new project photographs or seasonal service updates.
The AI Receptionist answers calls 24 hours a day in your business name. It asks for the caller's project type, location, timescale and other details you choose. It can sort urgent matters from ordinary enquiries, then texts you the information immediately. It costs £169 a month, or £199 a month with Website Care. You still decide which jobs to accept and when to call people back.
Yes. It is designed for the times you cannot safely or practically answer, such as while using tools, driving, meeting a customer or coordinating subcontractors. The caller receives an answer rather than a silent voicemail. You get the details by text and can follow up when free. We agree the wording and questions around your business, services, areas and the type of work you want.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget optimisation, advert testing, poor search term removal, landing page improvements and a monthly reporting call. Your advertising spend is separate. You pay it directly to Google, and we never mark it up. We also set up tracking for calls and forms, so you can see which adverts create genuine opportunities.
We track the actions that matter, including phone calls and quote form submissions. You can tell us which enquiries became site visits, quotes or won jobs, so future decisions are based on useful business information. Tracking cannot make every customer report their final decision, but it gives you a much clearer view than simply counting website visits or advert clicks.
Yes. Our work can cover the services you actually sell, such as house extensions, loft conversions, new builds, renovations, refurbishments, groundworks, garage conversions, structural work and project management. We write for the customer's decision, not just a list of keywords. Pages can explain what happens next, what information you need and when a survey, drawings or structural calculations may be required.
Yes, where the accreditation or qualification is current and belongs to your business. We can present FMB, NHBC, CHAS, Constructionline and TrustMark details clearly, with links or explanations where useful. We will not add badges simply to make the page look trustworthy. Genuine proof works best when it is connected to your work, your process and the type of projects customers are considering.
Yes. Our home patch is Newcastle upon Tyne and the North East. We can build location information around Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, where you genuinely work. We also work with businesses across the UK. We will not create area claims that your team cannot properly serve.
Yes. Quote forms can ask customers to upload photographs, drawings, plans or other useful files. This is particularly helpful for extensions, loft conversions, structural work and refurbishment projects. The form can also collect the property location, project type, rough size, budget and planned start date. You choose the information that helps you decide whether to call, visit or request more detail.
The website is built for your business and your business content remains yours. We provide the hosting, maintenance and support through Website Care, which is required while you are a client. If you ever need to discuss moving the site or changing arrangements, we will explain what is involved. Your photographs, service knowledge, customer reviews and business information are not held hostage by a supplier.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI Receptionist. It is for businesses that want to start now without paying the full build cost upfront. After the 24 month term, the arrangement can be reviewed. All prices exclude VAT.
The monthly modules need time to be set up, run and reviewed properly. Website Care starts at launch, and other services such as content, Ads or the AI Receptionist are planned around your business. Monthly billing has a 12 month minimum term, then continues monthly. Ad spend is separate and paid directly to Google. You can add modules at any time when your workload or goals change.
Yes, but the structure should reflect how customers choose you. We can create separate pages for extensions, loft conversions, new builds, refurbishments, groundworks, garage conversions, structural work and project management. That gives each service enough space to explain the work, show relevant proof and collect the right details. We will help you prioritise the jobs you want more of, rather than making every service look identical.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a builder

The bodies and tools a builder deals with, plus where to go next on our site.

Next step

Get a fixed price for your builder website

Tell us the builder work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote