No blank page, no forty tasks staring back at you. One clear focus for the week, chosen from your plan, with the reasoning attached so you know why it is the priority.
You read it in two minutes. Most weeks that is the entire planning session.
£49 a month
A marketing plan that tells you what to do this week
Our own platform builds a real marketing plan around your business, breaks it into weekly tasks, and tells you the next thing to do when you finally sit down on a Sunday night. £49 a month, on top of your website.
90 days
A real plan, not a 40-page PDF
1 thing
It tells you what matters this Monday
2 mins
To read your weekly focus
£49
A month, your whole team included
The problem it solves
Why we built it
Every small business owner has been handed a marketing strategy at some point. It was a PDF, it was forty pages, it was read once, and it is now in a folder nobody has opened since.
The problem was never the thinking. It was that a plan written as a document has no mechanism for getting done, and the person responsible for doing it is the same person who is on the tools all week.
The Intelligent Marketing Coach is that plan turned into a system. It knows your business, your services and your market. It builds the strategy, breaks it into tasks small enough to actually do, tells you which one matters most this week, and keeps a record of what you completed.
Done for you
What we set up for you
This is a managed service. We build it, connect it and keep it tuned. Your involvement is measured in minutes.
-
01
We profile your business with you
About twenty minutes during your website onboarding: what you sell, who buys it, where you operate, what you charge and who you are up against.
-
02
We build your 90-day plan
A full SOSTAC marketing plan generated from that profile, with objectives that have numbers attached rather than vague ambitions.
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03
We break it into a weekly board
The plan becomes a task board of things small enough to actually do, each one traceable back to the objective it serves.
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04
We review it with you each quarter
Every ninety days we look at what worked, what did not, and rebuild the plan around where the business is now, not where it was in January.
With it running
A Sunday night with the Coach
What using it actually looks like, for the person who does the marketing after everything else is done.
Should I be running Facebook ads? Should I put my prices up? The mentor answers with your margins, your market and what you have already tried in front of it, which is the difference between generic advice and advice.
You know the one thing to do this week, you have an answer to the question that was bothering you, and the streak tracker has quietly noted that you showed up again.
Consistency, it turns out, is the single biggest predictor of whether a marketing plan survives past month two. This is built to make showing up the easy part.
Who it suits
Who gets the most from it
01
Owner-operator trades
The person doing the marketing is the person on the tools. The Coach does the thinking so your twenty minutes a week goes on doing.
02
Small teams
Where one person "does the marketing" alongside a real job. Tasks assign across the team with no per-seat charge.
03
Salons and studios
Seasonal businesses that need to plan party season and quiet Januaries before they arrive, not react to them.
04
Anyone with a strategy PDF in a drawer
If you have paid for marketing thinking before and watched it gather dust, this is that thinking with a mechanism for getting done.
What it does
Six things it handles for you
Tap any card for the full detail.
Feature 01
A real plan, built around your business
The platform starts by building a profile of your business: what you sell, who buys it, where you operate, what you charge and who you compete with.
From that it generates a complete plan across the SOSTAC framework, the structure used by marketing professionals: Situation, Objectives, Strategy, Tactics, Action and Control. You get the strategic thinking a consultant would charge four figures for, grounded in your actual business rather than a sector template.
- Full SOSTAC marketing plan
- Built from your own business profile
- Objectives with numbers attached
- Revisable as the business changes
Feature 02
Broken into weekly tasks
The plan is automatically decomposed into a working task board. Each task is small enough to complete in a sitting, and each one is traceable back to the objective it serves, so you always know why you are doing it.
Tasks can be assigned across your team, commented on and moved through stages, which matters as soon as more than one person is involved in marketing.
- Kanban board of real tasks
- Assign to team members
- Every task linked to an objective
- Progress visible at a glance
Feature 03
Daily focus and streaks
Choice is the enemy of execution. Faced with forty tasks, most people do none of them. The daily focus picks a small number of high-value tasks and asks you to commit to one.
Streaks track how consistently you show up, which sounds trivial and turns out to be the single biggest predictor of whether a marketing plan survives past month two.
- One clear focus each day
- Streak tracking with milestones
- Nudges when you go quiet
- Built for people with a day job
Feature 04
An AI mentor that knows your business
The mentor has your business profile, your plan and your progress in context. So when you ask whether you should be running Facebook ads, the answer accounts for your margins, your market and what you have already tried.
It is the difference between generic advice and advice. You can also run structured strategy sessions on specific problems, such as pricing, a slow quarter or launching a new service.
- Answers grounded in your own plan
- Structured strategy sessions
- Remembers what you have already tried
- Available whenever you are working
Feature 05
Test ideas on a simulated audience
The platform can build a synthetic audience that reflects your actual customer base and put an idea in front of it: a new offer, a price change, a piece of messaging.
It is not a substitute for talking to real customers, and we would never claim it is. It is a cheap, fast first filter that catches obviously bad ideas before you spend money finding out the hard way.
- Synthetic audience from your customer profile
- Test offers, pricing and messaging
- Fast, cheap first-pass validation
- Catches bad ideas before they cost you
Feature 06
Content and campaign tools built in
Because the platform already holds your plan and your business profile, the content it produces is on-strategy rather than generic. Blog posts, campaign outlines and content assets all come from the objectives you set.
This is what closes the loop with the website: the plan says you need pre-quote content for a service, the platform drafts it, and it publishes to the site we built you.
- Blog posts drafted from your objectives
- Campaign planning and tracking
- Lead capture and management
- Feeds straight into your website
Simple pricing
£49 a month
Added to whichever build package you take. Monthly billing starts at launch, with a 12 month minimum term and monthly after that. Bundle it with Website Care to pay less.
A full marketing plan built from your business profile
Broken into weekly tasks you can actually finish
A daily focus so you always know what matters most
An AI mentor that knows your plan and your market
Test offers and pricing on a simulated audience
Content and campaign tools built in
The maths
Consultant thinking, without the consultant invoice
A marketing consultant charges four figures for the plan alone, and is not there on Sunday night when you finally sit down to do the work. The Coach is the same structured thinking, kept alive week after week, for £49 a month across your whole team.
A one-off consultant strategy typically costs £1,500 to £5,000
The Coach rebuilds your plan every quarter, not once
No per-seat fees, your whole team works from one plan
You keep the plan and your content if you ever stop
Your evenings, priced up
What is doing it all yourself costing?
The Coach exists because the person doing the marketing is also the person on the tools. Price that time.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Where it sits in the packages
Every package includes AI training and content, quote requests, review optimisation and contact forms.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
FAQ
Questions about Intelligent Marketing Coach
Cost, setup, what happens at the end of the term and what you keep.
£49 a month, added to whichever website package you take. Monthly billing starts at launch, with a 12 month minimum term and monthly after that. It is a module rather than something bundled into the build price, so you only pay for it if you actually want it.
After the 12 month minimum term you can stop whenever you like. You keep your plan and can export your content. Nothing you have created is held hostage, and your website is entirely unaffected either way.
No. It holds a persistent profile of your business, a structured marketing plan, a task board, your progress history and your content library. A general chatbot starts from nothing every time you open it. The value here is the memory and the structure around the AI, not the AI itself.
The initial business profile takes about twenty minutes to complete honestly, and the plan generates from it shortly after. We set it up with you as part of your website onboarding, so it is usually running before your site goes live.
Yes, and there is no per-seat charge. Tasks can be assigned across your team with comments and shared progress, which matters as soon as more than one person is involved in the marketing.
Yes, and that is the honest answer. It removes the thinking, the planning and most of the writing. It does not remove the doing. What it changes is that the doing takes twenty minutes a week instead of being an open-ended task you keep postponing.
Also available
The rest of the toolkit
£99 a month
Automated Social Media
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Read more£169 a month
AI Receptionist
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
Read moreIncluded
Audience Simulator
Built into our marketing platform and switched on for every client: show your ad to a few hundred simulated people built from real UK population statistics, and get back what they thought, what put them off and which age groups actually wanted it. Before a penny goes to Google or Meta.
Read moreNext step
Add Intelligent Marketing Coach to your quote
Tell us your trade and the towns you cover. We will send a fixed price with everything included.