Your treatments stay hidden
A basic site may mention beauty treatments without giving each one a useful page. Clients searching for facials, lashes, injectables or bridal packages find competitors with clearer answers and move on.
Websites for beauty salons
Get a beauty salon website built around your treatments, bookings and missed calls. Our website packages start at £1,295, with local search, review tools and ongoing support available to help more nearby clients choose you.
From £1,295
Fixed website build price
£59 a month
Required Website Care
24/7
AI Receptionist availability
£449 a month
Google Ads management
People searching for a beauty salon usually compare several options before booking. They check your treatments, prices, photos, reviews, qualifications and location. If your website is slow, unclear or missing, they can move to another salon before you ever know they were interested.
Your social media may show lovely nail sets or before-and-after results. It does not always answer the practical questions that stop people booking. Can they find you easily? Is parking nearby? Do you offer patch tests, bridal packages or gift vouchers? Can they book at a convenient time?
The problem
A basic site may mention beauty treatments without giving each one a useful page. Clients searching for facials, lashes, injectables or bridal packages find competitors with clearer answers and move on.
You cannot answer while tinting brows, carrying out a facial or speaking with a client. A missed call often goes to another salon, especially when the caller wants an appointment quickly.
Vague messages about prices, availability or suitability take time to answer. Without the right details, you keep asking follow-up questions before knowing whether the person is ready to book.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Each important treatment has a clear page with suitable clients, benefits, preparation, aftercare and the next step. Visitors spend less time guessing and more time deciding whether to contact you.
The AI Receptionist answers missed calls, collects the treatment request and texts the information to you. You can respond faster and sound prepared, even after a full day of appointments.
Treatment forms ask about the service, timing and relevant consultation details. You receive clearer requests, avoid repeated questions and can give a more useful reply from the first response.
01
A salon website should do more than display your logo and a few treatment photos. It should explain what you offer, who each treatment suits and what someone should do next. A visitor can check facials, nails, lashes, brows, waxing, massage, injectables, bridal packages and gift vouchers without waiting for a reply.
We build the website around the way your salon actually wins work. Clear treatment pages answer common questions. Booking links sit where people expect them. Contact forms collect useful details. Your phone number stays easy to find. The site works on mobile, where many clients browse between work, school runs and appointments.
While you are with a client, your website can still handle the first part of the sale. It can show opening hours, location, prices or starting prices, preparation advice and cancellation terms. That means fewer basic messages, better enquiries and more people ready to book when they contact you.
02
Beauty salon SEO means improving the parts of your online presence that help local clients find you on Google. We build pages around real searches, such as facials in Newcastle, Russian lashes in Gateshead or bridal makeup near Sunderland. The wording reflects the treatments you provide and the places you serve.
Your Google Business Profile is the listing that appears in Google Search and on maps. We help keep your services, opening times, photos, booking link and contact details accurate. We also plan useful updates, so your listing gives people a current reason to visit your website or call your salon.
Your website and Google listing then support each other. Someone can find a treatment nearby, check your qualifications and reviews, view your work, and reach your booking page without hunting around. This matters across Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields and the wider North East.
More detail
The rest of what beauty salons ask us, tidied away. Open what you need.
A message saying, "How much for brows?" gives you little to work with. A useful salon enquiry form can ask which treatment the person wants, their preferred date, whether they are a new client and what result they are hoping for. That helps you reply with a clear next step instead of starting from scratch.
Some treatments need extra care before an appointment. A form can collect details about allergies, previous reactions, patch tests, pregnancy, medication or existing conditions where appropriate. It does not replace your professional checks. It simply gives you better information before you call or confirm the booking.
For aesthetics and injectables, the wording must be especially careful. We can help present consultation requirements, qualifications, insurance and aftercare clearly. Your form can separate general questions from appointment requests, so a request for a facial is not treated like an urgent concern after treatment.
A potential client cannot judge your treatment room from a website alone. They look for signs that you are trusted, qualified and consistent. Reviews, clear photos and detailed service pages help them feel safer choosing you, especially for injectables, intimate waxing, advanced skincare and treatments involving the face.
We help make review requests part of your normal follow-up. After a completed appointment, the process can prompt you or your team to ask for feedback. The request can link to the right review page, making it easier for happy clients to share their experience while the appointment is still fresh.
Your website can then present useful proof in the right places. A facial review can support your skincare page. A bridal client's feedback can sit beside your wedding package. We can also show BABTAC, VTCT, CIBTAC, Save Face accreditation and fully insured status where they genuinely apply.
Beauty salons lose good enquiries when every team member is treating a client. The AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, records what treatment they want, and identifies useful information such as preferred dates or whether they are a new client.
It can sort the reason for the call and recognise when something needs your attention quickly. After the call, it texts you the details straight away. You can then return the call with context, rather than finding a missed number and guessing why they rang.
The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month, saving £29. It does not replace your judgement or treatment consultation. It makes sure a busy appointment does not become a lost enquiry.
When you are ready to buy leads, Google Ads can place your salon in front of people actively searching for a treatment. We can build campaigns around services such as laser hair removal, facials, aesthetics, bridal packages or last-minute appointments, depending on your capacity and goals.
Google Ads Management is £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advert spend goes directly to Google. We do not mark it up or add a hidden margin.
We also connect the activity to proper tracking. You can see which adverts led to calls, forms, booking visits or real jobs where the data is available. That gives you a clearer view of what is bringing treatment enquiries, rather than judging campaigns by clicks alone.
A new website is the starting point, not the whole marketing plan. Beauty salon SEO and content gives Google more useful information about your treatments and areas. It also gives clients reasons to return, such as advice about skincare, lash maintenance, waxing preparation, seasonal bridal planning and aftercare.
SEO and Content costs £249 a month. Each month includes two helpful pages or articles, local search work, Google Business Profile posts, business listing work, search position tracking and a reporting call. We plan content around the services you want to grow and the questions clients actually ask.
You can add Automated Social Media for £99 a month. It plans, writes and posts content to Facebook and Instagram, then lets you approve a month at once. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks, so you know what to do next.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits salons losing work because calls go unanswered. Growth costs £2,495 and is for salons ready to buy leads through Google. Each site is planned around your treatments, clients and booking process.
Every client has Website Care at £59 a month. It includes hosting, security certificates, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because your website needs ongoing protection and maintenance after it goes live.
If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. It is designed for businesses that want to get moving now.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a beauty salon.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a beauty salon deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also worth considering
Not everyone needs these. They are here because businesses like yours often do.
Also built for
Closest to beauty salons in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the beauty salon work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
We use cookies that are essential for this site to work. With your consent, we may also use analytics cookies to understand how the site is used. See our cookie policy for details.