Websites for beauty salons

Websites For Beauty Salons That Bring Bookings

Get a beauty salon website built around your treatments, bookings and missed calls. Our website packages start at £1,295, with local search, review tools and ongoing support available to help more nearby clients choose you.

From £1,295

Fixed website build price

£59 a month

Required Website Care

24/7

AI Receptionist availability

£449 a month

Google Ads management

People searching for a beauty salon usually compare several options before booking. They check your treatments, prices, photos, reviews, qualifications and location. If your website is slow, unclear or missing, they can move to another salon before you ever know they were interested.

Your social media may show lovely nail sets or before-and-after results. It does not always answer the practical questions that stop people booking. Can they find you easily? Is parking nearby? Do you offer patch tests, bridal packages or gift vouchers? Can they book at a convenient time?

The problem

What is costing Beauty Salons work right now

Your treatments stay hidden

A basic site may mention beauty treatments without giving each one a useful page. Clients searching for facials, lashes, injectables or bridal packages find competitors with clearer answers and move on.

Missed calls become lost bookings

You cannot answer while tinting brows, carrying out a facial or speaking with a client. A missed call often goes to another salon, especially when the caller wants an appointment quickly.

Every enquiry starts from scratch

Vague messages about prices, availability or suitability take time to answer. Without the right details, you keep asking follow-up questions before knowing whether the person is ready to book.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Treatment service pages

02

Mobile-friendly salon website

03

Booking system links

04

Quote and enquiry forms

05

Google Business Profile support

06

Review request process

07

Call tracking setup

08

AI receptionist option

09

Qualification and insurance pages

10

Gift voucher promotion

11

Local area pages

12

Ongoing content support

Your evenings, priced up

What is DIY social media costing you?

Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.

Roughly

of billable time spent posting every month

Automate the posting

That is also around hours a year. Typical UK trade figures; adjust the sliders to your own.

Pricing

Packages for Beauty Salons

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your beauty salon website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More visitors understand your offer

Each important treatment has a clear page with suitable clients, benefits, preparation, aftercare and the next step. Visitors spend less time guessing and more time deciding whether to contact you.

Calls arrive with useful details

The AI Receptionist answers missed calls, collects the treatment request and texts the information to you. You can respond faster and sound prepared, even after a full day of appointments.

Enquiries become easier to price

Treatment forms ask about the service, timing and relevant consultation details. You receive clearer requests, avoid repeated questions and can give a more useful reply from the first response.

01

Your website keeps selling while you work

A salon website should do more than display your logo and a few treatment photos. It should explain what you offer, who each treatment suits and what someone should do next. A visitor can check facials, nails, lashes, brows, waxing, massage, injectables, bridal packages and gift vouchers without waiting for a reply.

We build the website around the way your salon actually wins work. Clear treatment pages answer common questions. Booking links sit where people expect them. Contact forms collect useful details. Your phone number stays easy to find. The site works on mobile, where many clients browse between work, school runs and appointments.

While you are with a client, your website can still handle the first part of the sale. It can show opening hours, location, prices or starting prices, preparation advice and cancellation terms. That means fewer basic messages, better enquiries and more people ready to book when they contact you.

  • Treatment pages for your main services
  • Clear links to your booking system
  • Mobile-friendly layouts for local clients
  • Gift voucher and enquiry options

02

Local clients find your salon before your competitors

Beauty salon SEO means improving the parts of your online presence that help local clients find you on Google. We build pages around real searches, such as facials in Newcastle, Russian lashes in Gateshead or bridal makeup near Sunderland. The wording reflects the treatments you provide and the places you serve.

Your Google Business Profile is the listing that appears in Google Search and on maps. We help keep your services, opening times, photos, booking link and contact details accurate. We also plan useful updates, so your listing gives people a current reason to visit your website or call your salon.

Your website and Google listing then support each other. Someone can find a treatment nearby, check your qualifications and reviews, view your work, and reach your booking page without hunting around. This matters across Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields and the wider North East.

  • Google Business Profile support
  • Treatment and area page planning
  • Accurate salon details across listings
  • Local content for your service areas

More detail

More on websites for beauty salons

The rest of what beauty salons ask us, tidied away. Open what you need.

A message saying, "How much for brows?" gives you little to work with. A useful salon enquiry form can ask which treatment the person wants, their preferred date, whether they are a new client and what result they are hoping for. That helps you reply with a clear next step instead of starting from scratch.

Some treatments need extra care before an appointment. A form can collect details about allergies, previous reactions, patch tests, pregnancy, medication or existing conditions where appropriate. It does not replace your professional checks. It simply gives you better information before you call or confirm the booking.

For aesthetics and injectables, the wording must be especially careful. We can help present consultation requirements, qualifications, insurance and aftercare clearly. Your form can separate general questions from appointment requests, so a request for a facial is not treated like an urgent concern after treatment.

  • Treatment-specific enquiry forms
  • Preferred date and contact details
  • Consultation and patch-test prompts
  • Clear routes for urgent concerns

A potential client cannot judge your treatment room from a website alone. They look for signs that you are trusted, qualified and consistent. Reviews, clear photos and detailed service pages help them feel safer choosing you, especially for injectables, intimate waxing, advanced skincare and treatments involving the face.

We help make review requests part of your normal follow-up. After a completed appointment, the process can prompt you or your team to ask for feedback. The request can link to the right review page, making it easier for happy clients to share their experience while the appointment is still fresh.

Your website can then present useful proof in the right places. A facial review can support your skincare page. A bridal client's feedback can sit beside your wedding package. We can also show BABTAC, VTCT, CIBTAC, Save Face accreditation and fully insured status where they genuinely apply.

  • Review request prompts after appointments
  • Treatment-specific client feedback
  • Qualification and insurance sections
  • Before-and-after image guidance

Beauty salons lose good enquiries when every team member is treating a client. The AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, records what treatment they want, and identifies useful information such as preferred dates or whether they are a new client.

It can sort the reason for the call and recognise when something needs your attention quickly. After the call, it texts you the details straight away. You can then return the call with context, rather than finding a missed number and guessing why they rang.

The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month, saving £29. It does not replace your judgement or treatment consultation. It makes sure a busy appointment does not become a lost enquiry.

  • Answers calls 24 hours a day
  • Uses your salon name
  • Takes treatment and caller details
  • Texts you after every call

When you are ready to buy leads, Google Ads can place your salon in front of people actively searching for a treatment. We can build campaigns around services such as laser hair removal, facials, aesthetics, bridal packages or last-minute appointments, depending on your capacity and goals.

Google Ads Management is £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advert spend goes directly to Google. We do not mark it up or add a hidden margin.

We also connect the activity to proper tracking. You can see which adverts led to calls, forms, booking visits or real jobs where the data is available. That gives you a clearer view of what is bringing treatment enquiries, rather than judging campaigns by clicks alone.

  • Campaigns built around your treatments
  • Advert copy testing
  • Unwanted search filtering
  • Call and enquiry tracking
  • Ad spend paid direct to Google

A new website is the starting point, not the whole marketing plan. Beauty salon SEO and content gives Google more useful information about your treatments and areas. It also gives clients reasons to return, such as advice about skincare, lash maintenance, waxing preparation, seasonal bridal planning and aftercare.

SEO and Content costs £249 a month. Each month includes two helpful pages or articles, local search work, Google Business Profile posts, business listing work, search position tracking and a reporting call. We plan content around the services you want to grow and the questions clients actually ask.

You can add Automated Social Media for £99 a month. It plans, writes and posts content to Facebook and Instagram, then lets you approve a month at once. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks, so you know what to do next.

  • Two pages or articles each month
  • Google Business Profile posts
  • Local search work and tracking
  • Automated Facebook and Instagram posts
  • Weekly tasks through the Marketing Coach

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits salons losing work because calls go unanswered. Growth costs £2,495 and is for salons ready to buy leads through Google. Each site is planned around your treatments, clients and booking process.

Every client has Website Care at £59 a month. It includes hosting, security certificates, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because your website needs ongoing protection and maintenance after it goes live.

If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. It is designed for businesses that want to get moving now.

  • Essentials, £1,295
  • Complete, £1,995
  • Growth, £2,495
  • Website Care, £59 a month
  • No upfront option, £199 a month
  • All prices exclude VAT

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Beauty Salons ask us these most

Price, timescales and ownership, answered for a beauty salon.

Our website packages are Essentials at £1,295, Complete at £1,995 and Growth at £2,495. Essentials suits a salon that needs a credible presence and more enquiries. Complete suits a salon losing work to missed calls. Growth suits a salon ready to buy leads through Google. Website Care is required at £59 a month. All prices exclude VAT.
The exact time depends on the number of treatments, the content available and how quickly you provide images, prices and access to your booking system. We agree the pages and information at the start, then build around your priorities. A smaller salon site can move quickly, while treatment-heavy sites need more time for clear service pages and consultation information.
Website Care keeps the site hosted, protected and maintained after launch. It includes a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a website needs regular care to stay safe and working. Without it, updates, backups and support would not be covered.
The AI Receptionist answers calls 24 hours a day in your business name. It takes the caller's details, records the treatment they want, gathers useful booking information and sorts the reason for the call. It then texts you the details immediately. It costs £169 a month, or £199 a month with Website Care and the receptionist together.
It can collect the information needed for a booking conversation and direct callers to your booking process where suitable. Its main job is to make sure enquiries are answered, captured and sent to you while you are treating clients. It does not replace your consultation, patch-test checks or professional judgement, particularly for aesthetics, injectables and advanced treatments.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising budget is billed separately by Google and goes directly to Google. We never mark up your ad spend. We also track calls, forms and other agreed actions where possible.
Yes. Beauty salon SEO is the work that helps your salon appear for useful local searches. Our SEO and Content service costs £249 a month. It includes two pages or articles, local search work, Google Business Profile posts, business listing work, search position tracking and monthly reporting. We can target treatments and areas such as Newcastle upon Tyne, Gateshead and Sunderland.
Yes. We can build clear booking links or add the booking route your salon already uses. The important point is that the website makes the next step obvious on treatment pages, mobile screens and contact sections. We will need access details and any booking rules from your provider. We do not need to replace a system that already works for your team.
Yes, if you want it to. We can show fixed prices, starting prices, treatment menus, package prices or a request-a-quote route. Some services need a consultation before a final price, especially advanced skincare and injectables. In those cases, the page can explain what affects the price and guide the visitor towards a consultation rather than making an unsafe promise.
Yes. Your website can show relevant qualifications and memberships, such as BABTAC, VTCT or CIBTAC, along with Save Face accreditation where applicable. We can also explain that you are fully insured if that is accurate. We will use the evidence and wording you provide. Clear qualification information helps visitors understand your training, especially before advanced or injectable treatments.
Yes. Bridal packages can have their own page with treatment choices, planning times, consultation details and an enquiry route. Gift vouchers can have a dedicated page with your buying instructions, terms and a clear contact or purchase link. These services often need different information from everyday bookings, so separating them helps visitors find the right route.
Yes. We can include clear preparation, patch-test and aftercare information where it applies to your treatments. The wording will be based on your professional guidance and supplier instructions. The website should support your process, not replace it. Your team will still carry out the checks and advice required before and after each treatment.
Yes. Newcastle upon Tyne and the North East are our home patch, but we work with salons across the UK. Around Newcastle, we can create locally focused pages for Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth when those areas matter to your business.
Your website and business content belong to you. We build and maintain it for you, while the monthly care service covers the hosting, security, updates, backups and support needed to keep it running. We will explain any third-party booking, payment or software accounts separately. Those services may have their own terms and charges outside our website work.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI Receptionist. It suits a salon that wants to start now without paying the website build cost upfront. Monthly billing starts when the site launches, and all prices exclude VAT.
Yes. Monthly billing starts when your website launches, with a 12 month minimum term and monthly billing after that. This applies to the required Website Care and any monthly modules you choose. The no upfront option has its own 24 month term. Modules can be added at any time, so you can start with the support your salon needs now.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a beauty salon

The bodies and tools a beauty salon deals with, plus where to go next on our site.

Next step

Get a fixed price for your beauty salon website

Tell us the beauty salon work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote