£169 a month
A voice AI that picks up when you are up a ladder, under a sink or with a customer. It takes the details, works out how urgent the job is, and sends it to you as a ticket. £169 a month, or £199 bundled with Website Care.
~85%
Of callers who hit voicemail do not leave a message
24/7
Every call answered, nights, weekends and bank holidays
Seconds
To pick up, even when you are mid-job
1 job
A single saved emergency pays for the month
The problem it solves
A missed call from a customer is not a message waiting for you at five o'clock. It is a customer ringing the next business on the list, because someone with a burst pipe or a dead consumer unit is not waiting for a callback.
Voicemail does not solve it. Most people simply hang up, and the ones who do leave a message usually leave a name and half a phone number.
The AI Receptionist answers instead. It has a normal conversation, takes the details you would have taken, works out how urgent the job is, and sends it to you as a proper job ticket. If it is an emergency, it texts you immediately.
Done for you
This is a managed service. We build it, connect it and keep it tuned. Your involvement is measured in minutes.
Your services, your areas, your prices and the questions you would ask a caller. A plumber gets asked about water still running; a locksmith gets asked who is locked out right now.
Trade-specific questions and urgency rules, configured by us, so a ceiling leak and a spring bathroom quote never arrive looking the same.
Missed calls only, or everything, your choice, changeable any time. Your number stays yours throughout.
We run test calls together until you are happy, then adjust the rules as you see real calls come through. Setup takes about a week.
With it running
Three calls you would have lost, and what actually happens to them instead.
A landlord rings about water coming through a tenant's ceiling. The call is answered in seconds, the address and access details are taken, and it is classified Emergency.
The text is in your pocket before you are out from under the floorboards. You ring back knowing the address, the problem and that the tenant is home until three.
Someone pricing a new bathroom for the spring rings around three local firms. Two go to voicemail. Yours answers, has a normal conversation, and takes the full detail of what they want.
It is classified Normal, so nothing interrupts your evening. The ticket is waiting in the morning with a transcript, and you price it without a single callback to find out what they wanted.
The weeks you are busiest are the weeks the phone rings most, which is exactly when a human receptionist or your own mobile falls over. The receptionist takes every call simultaneously, triages the genuine emergencies to the top, and turns a chaotic week into a sorted list.
Who it suits
Emergencies do not wait for a callback. The first firm to answer usually wins the job.
A dead consumer unit at 9pm rings until someone picks up. Make sure it is you.
Every call is urgent by definition, and every missed one goes straight to a competitor.
Tenant emergencies logged, triaged and ticketed instead of clogging a voicemail box.
Bookings and cancellations captured through lunch, after hours and mid-appointment.
New enquiries reach you as structured notes, not a half-recorded phone number.
What it does
Tap any card for the full detail.
Feature 01
The receptionist can answer everything, or only the calls you miss, whichever suits how you work. Most trades start with missed calls only and move to full coverage once they trust it.
It never gets busy, never goes to lunch, and handles several calls at once. On a bad weather week when the phone does not stop, that matters more than anything else on this list.
Feature 02
It asks the questions you would ask: who they are, where they are, what the problem is, how long it has been happening and when they need someone.
The questions are configured for your trade during setup, so a plumber gets asked about water still running and a locksmith gets asked whether anyone is locked out right now.
Feature 03
Not every call is equal. A leak coming through a ceiling is not the same as someone pricing a bathroom for the spring, and both arriving as identical emails is how genuine emergencies get missed.
Every call is classified as Emergency, Urgent or Normal based on what the caller describes. Emergencies trigger an immediate text as well as an email. The classification rules are set up for your trade and you can adjust them.
Feature 04
Instead of a recording you have to listen to and write down, you get a structured ticket: contact details, address, the job, the urgency and a full transcript of the call.
That means you can price it, schedule it or forward it to whoever is nearest without ringing the customer back just to find out what they wanted.
Feature 05
Everything is logged: who rang, when, what they wanted, how it was classified and what happened next. Tickets move through statuses so nothing gets quietly forgotten.
Over a few months this also becomes genuinely useful business data. You can see when your calls actually come in, and which jobs people ring about most, which is worth knowing when you decide what to put on your website.
Feature 06
A human receptionist costs somewhere between £24,000 and £28,000 a year, and still goes home at five. A live answering service typically runs £200 to £450 a month and charges you more in the weeks you were busiest.
This is £169 a month, or £199 bundled with Website Care, which is less than the cost of one lost job for most trades. It includes 300 minutes, then 15p a minute after that.
Simple pricing
Added to whichever build package you take. Monthly billing starts at launch, with a 12 month minimum term and monthly after that. Bundle it with Website Care to pay less.
The maths
An average emergency call-out is worth £150 to £300 or more, and the customer books whoever answers first. Save one missed emergency and the month has paid for itself; the alternatives cost multiples more and still miss the 2am burst pipe.
The cost of a ringing phone
Most calls that go unanswered do not leave a voicemail. They ring the next business on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every package includes AI training and content, quote requests, review optimisation and contact forms.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
FAQ
Cost, setup, what happens at the end of the term and what you keep.
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