Pricing
Everything we charge is on this page. Three build packages, a required Website Care plan at £59 a month, and modules you add only when you want them. All prices exclude VAT.
Packages
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Why us and not them
We answer your phone and tell you what to do next. That is the difference, and it is why small businesses stay with us after launch instead of paying for a website that just sits there.
A missed call is not a message waiting at five o'clock. It is a customer ringing the next business on the list. Our AI receptionist picks up 24/7 in your business name, takes the job details, works out how urgent it is and texts you straight away.
A receptionist costs £24,000 to £28,000 a year. An answering service runs £200 to £450 a month. This is £169 a month, or £199 a month bundled with Website Care.
Most websites go quiet after launch because the person responsible for marketing is also the person on the tools. Our Marketing Coach builds a real plan around your business and breaks it into weekly jobs, so you always know the next thing to do when you sit down on a Sunday night.
A marketing consultant charges four figures for the plan alone, then leaves you to do it. This is £49 a month and it keeps working every week.
Both are set up and running before your site goes live. Get a quote with them included.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costWhy we publish prices
Most agencies hide pricing because the price depends on what they think you can afford. We would rather publish a floor and be judged on whether the work is worth it.
£1,295 is a real, complete website: designed, built, written, structured for search, with working contact and quote forms, call tracking and your Google Business Profile sorted. It is not a deposit and it is not a stripped-back teaser designed to be upsold.
The higher packages exist because a multi-van operation covering fifteen towns genuinely needs more pages, more automation and more integration than a sole trader does. If you do not need it, do not buy it.
In every package
Live training on your own business, a prompt library you keep, and search-ready AI content for your services.
Built around your trade so enquiries arrive priceable.
Automated review requests, on-site display and review schema.
Instant notification, spam protection, nothing lost.
Schema markup, Google Business Profile and a structure built to rank locally.
Live, secure and updated, with 12 months of security patches.
Test an advert or a headline on a simulated audience built from real population data before you pay to run it.
Common questions
Yes, for the Essentials package as specified, plus Website Care at £59 a month. The only things that move the build price are extra pages, ecommerce, booking systems or integrations, and we quote those before any work starts.
Not compulsory. Hosting and 12 months of security updates are included. The optional Care Plan from £49/month adds unlimited small changes, monthly AI content and review reporting.
50% to start, 50% on launch as standard. Complete projects are usually split across three or four milestones.
We rebuild it and migrate the content, keeping the URLs that already rank and redirecting the ones that do not.
Completely. The code, the domain and the hosting account are yours. There is no proprietary builder holding it hostage.
Paid advertising spend, stock photography licences beyond the free tier, and third-party subscriptions such as call tracking numbers.
Next step
Two minutes on the quote form and we will price it properly.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
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