Our tools
The tools that keep working after the website goes live
Built in house, set up for you, and run as a service. An AI receptionist that answers every call, social media that posts itself, and a marketing coach that tells you what to do next. No other web agency ships these.
3 tools
Built and run in house
24/7
Calls answered, posts published
Hours back
Every single week
Monthly
Add or drop as you need
Capture stage · £169 a month
AI Receptionist
A voice AI that picks up when you are up a ladder, under a sink or with a customer. It takes the details, works out how urgent the job is, and sends it to you as a ticket. £169 a month, or £199 bundled with Website Care.
- Answers every call, day or night
- Takes the details properly
- Sorts calls into Emergency, Urgent and Normal
- Sends you a job ticket, not a voicemail
- A dashboard of every call
- Far cheaper than the alternatives
An average emergency call-out is worth £150 to £300 or more, and the customer books whoever answers first. Save one missed emergency and the month has paid for itself; the alternatives cost multiples more and still miss the 2am burst pipe.
Compound stage · £49 a month
Intelligent Marketing Coach
Our own platform builds a real marketing plan around your business, breaks it into weekly tasks, and tells you the next thing to do when you finally sit down on a Sunday night. £49 a month, on top of your website.
- A real plan, built around your business
- Broken into weekly tasks
- Daily focus and streaks
- An AI mentor that knows your business
- Test ideas on a simulated audience
- Content and campaign tools built in
A marketing consultant charges four figures for the plan alone, and is not there on Sunday night when you finally sit down to do the work. The Coach is the same structured thinking, kept alive week after week, for £49 a month across your whole team.
Attract stage · Included
Audience Simulator
Built into our marketing platform and switched on for every client: show your ad to a few hundred simulated people built from real UK population statistics, and get back what they thought, what put them off and which age groups actually wanted it. Before a penny goes to Google or Meta.
- Audiences built from real statistics
- A representative sample, not the keenest few
- Copy, image or concept
- Published methodology
- Talk to individual respondents
- Set up and run by us
A month of Google Ads at a modest budget is several hundred pounds. If the ad is unclear, most of that is spent finding out. Running the copy past a simulated audience first costs you nothing, and takes about as long as making a cup of tea.
The cost of a ringing phone
What are missed calls costing you?
Most calls that go unanswered do not leave a voicemail. They ring the next business on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
Your evenings, priced up
What is DIY social media costing you?
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Next step
Add the tools to a build, or to the website you already have
Tell us your trade and what is eating your time. We will recommend the tools that pay for themselves and put every price in writing.
Compound stage · £99 a month
Automated Social Media
It builds a content calendar from your services, writes the captions in your voice, generates the images and publishes to Facebook and Instagram on schedule. £99 a month, and about twenty minutes of your time.
Doing this properly yourself takes five or more hours a week, taken out of your evenings at whatever your hour is actually worth. And a page last updated eighteen months ago is not neutral, it actively costs you quotes from customers who read it as a business that might not be trading.