Websites for Accountants That Win Better Enquiries

A generic contact form saying name, email and message tells you very little. You still need to ask what the business does, which returns are due, how many employees it has and whether records are up to date. That creates extra calls before you can judge the work or prepare a sensible fee.

We write enquiry forms for accounting services. A business advisory form can ask about turnover, structure and the decision they need to make. A bookkeeping or payroll form can ask about transaction volume, staff numbers and current software. The visitor gets a clear route, while you receive enough detail to decide urgency, fit and likely scope.

Accounting is built on trust. Prospects are handing over financial records, tax details and important deadlines. They look for reviews, qualifications, familiar software and signs that you understand their type of business. A page full of claims is not enough. Specific proof helps someone choose you over another firm with a similar list of services.

We make reviews part of the process after each completed job or useful client milestone. You can send a simple request by text or email, making it easier for happy clients to respond. With permission, suitable feedback can appear on your website and support your Google Business Profile. Reviews should reflect real work, such as a successful company formation or calm support before a tax deadline.

You cannot always answer when you are discussing accounts, meeting a client or working through a tax return. A missed call may go to another firm within minutes. Our AI Receptionist costs £169 a month, or £199 a month with Website Care. It answers 24/7 in your business name, so callers receive a useful response instead of silence.

It takes the caller's details, asks what help they need and sorts urgency. Someone asking about a self assessment deadline can be treated differently from a general enquiry about bookkeeping. It then texts you the details immediately. You can call back with context, rather than asking the caller to repeat everything. It does not replace your judgement. It protects opportunities until you are free.

Some searches need a quick answer. A new company may need an accountant this week. A director may need help with corporation tax. A sole trader may search for self assessment support close to the filing deadline. Google Ads can put your chosen service in front of those people when you are ready to pay for new leads.

Google Ads Management is £449 a month. We manage campaigns, bids, budgets, ad wording, unwanted search terms and the pages visitors reach. Your advertising spend goes directly to Google and is never marked up. Call tracking and enquiry tracking show which clicks became calls, forms and real jobs, so you can judge leads by business value rather than clicks alone.

A website should not become a forgotten brochure after launch. Searchers keep asking about VAT registration, payroll changes, allowable expenses, company formation and year-end accounts. Helpful pages answer those questions before a call. They also show that your practice understands the decisions clients face, not just the names of its services.

SEO and Content costs £249 a month. It includes two optimised pages or articles, local search work, Google Business Profile posts, directory listing improvements, position tracking and a monthly report. You can add Automated Social Media for £99 a month, which plans and posts approved content. The Intelligent Marketing Coach costs £49 a month and turns your plan into weekly tasks.

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits practices losing work because calls go unanswered. It includes the stronger lead-handling approach. Growth costs £2,495 and suits firms ready to buy leads through Google. Each build is planned around your services, proof and next step.

Every client must have Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month over 24 months, with no setup fee. It includes a template site, hosting, care and the AI Receptionist.