Websites for plumbers

Websites for Plumbers That Win More Jobs

Get a plumber website built to bring in local enquiries, show your services clearly and help you answer every opportunity. Our complete packages start at £1,295, with hosting, care and lead generation support available after launch.

From £1,295

Fixed website build price

£59 a month

Required Website Care

£169 a month

AI Receptionist alone

£449 a month

Google Ads management

When someone needs a plumber, they often search while water is still spreading, the boiler is cold or a bathroom job is already planned. They check Google, compare a few names and call the business that looks trustworthy and available. Your website must make that choice easy within seconds.

A basic page with a phone number is not enough for emergency plumbing, boiler installation or larger heating work. People want to see your service areas, qualifications, reviews, clear photos and a simple way to explain the job. They also want confidence that you answer when they call.

The problem

What is costing Plumbers work right now

Your phone rings during jobs

You are under a sink, driving between jobs or dealing with a burst pipe. The caller hears voicemail, tries another plumber and may never visit your website. Good work is lost before you can respond.

Your services look all the same

A single page saying plumbing services does not sell boiler installation, bathroom work or leak detection properly. Customers cannot see whether you handle their job, so they keep comparing other businesses.

Your website gives weak proof

Homeowners invite plumbers into private spaces. If your site hides reviews, qualifications, project photos and clear service details, cautious customers may choose someone who looks more trustworthy, even when your work is better.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Trade-focused service pages

02

Google Business Profile support

03

Local area landing pages

04

Emergency quote forms

05

Photo upload forms

06

Review request process

07

Accreditation display

08

Call tracking setup

09

AI receptionist option

10

Google Ads management

11

Monthly content support

12

Daily website backups

The cost of a ringing phone

What are missed calls costing you?

Most calls that go unanswered do not leave a voicemail. They ring the next Plumbers on the list. Put your own numbers in.

Roughly

of work walking to competitors every month

Stop missing them

Assumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.

Pricing

Packages for Plumbers

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your plumber website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More calls make sense

Customers can see your services, areas, qualifications and next steps quickly. They call with a clearer reason, which helps you decide how to respond and whether the job fits.

Missed calls become leads

The AI Receptionist answers in your name, records the work needed and texts the details to you. You can call back with useful information instead of finding an empty voicemail.

Quotes start with facts

Your forms collect location, urgency, photos and job details. You spend less time going back and forth, and more time deciding what the work involves and how to price it.

One trade, the full picture

Everything we do for plumbers

The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for plumbers.

01

Your website keeps selling while you are on the tools

You cannot answer every call while finding a leak, fitting a boiler or clearing a blocked drain. Your plumber website should handle the first part of the sales job for you. It explains what you do, where you work, what qualifications you hold and what happens next, even when you are under a sink or in a plant room.

We build each page around real services, not vague claims. Emergency plumbing, central heating, bathroom installation, power flushing and gas safety certificates each get clear information. Customers can quickly find the right service and decide whether you are suitable before they contact you.

Your website becomes the centre of the operation. It supports your Google Business Profile, gives your adverts somewhere useful to send people and collects proper job details. Call tracking and forms show which enquiries came through the site, so you can see what is producing work.

  • Service pages for profitable work
  • Clear areas you actually cover
  • Mobile-friendly layouts for urgent searches
  • Calls and forms tracked together

02

Local customers find you when the problem starts

People search for phrases such as emergency plumber Newcastle, boiler repair Gateshead or bathroom installer near me. We build your website around the services and places that matter to your business. That helps the right local customers understand where you work and what you can help with.

Your Google Business Profile is the listing that appears in Google Maps and local results. We help make sure it shows the right phone number, opening hours, services, photos and website link. We can also plan regular updates, so the profile does not look abandoned after launch.

Our plumber website design UK service works across the country, with Newcastle upon Tyne and the North East as our home patch. We can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth.

This is plumber SEO in plain English. We create useful service and area content that gives Google a clear reason to show your business. We do not promise instant rankings. We build the parts that help local search work properly over time.

  • Google Business Profile support
  • Local service and area pages
  • Correct contact details everywhere
  • Plain-English plumber SEO

More detail

More on websites for plumbers

The rest of what plumbers ask us, tidied away. Open what you need.

A message saying "How much for a boiler?" gives you little to work with. Is it a replacement, a first installation or a repair? What fuel does it use? Where is the property? A well-written quote form asks useful questions before you call the customer back.

We shape forms around the work you sell. An emergency plumbing form can ask what is leaking, whether water can be isolated and how urgent the problem is. A boiler form can ask about the current system, property type and preferred appointment. A bathroom form can ask for measurements, photos and the customer's timescale.

Customers can upload photographs and choose the best contact method. You receive a clearer enquiry rather than a vague request. That helps you decide which jobs suit your diary and prepare better questions before speaking to the customer.

The form does not replace the phone. It gives people another way to contact you when they are at work, calling several plumbers or dealing with a problem late at night.

  • Service-specific quote forms
  • Photo uploads for early checks
  • Urgency and location questions
  • Clear notifications when forms arrive

Plumbing is work inside someone's home. Customers want to know that you are trustworthy, tidy and properly qualified. Reviews, project photographs and clear accreditation details can answer those concerns before the first conversation.

We give your reviews a visible place on the website and connect them with your Google Business Profile where appropriate. We can highlight feedback about emergency response, clean workmanship, honest pricing, boiler installations and difficult fault finding. Specific comments are more useful than a page full of general praise.

Your website can explain relevant qualifications and memberships, such as Gas Safe Registered, CIPHE, WaterSafe, OFTEC or Which? Trusted Trader. We only show accreditations that you genuinely hold. We can also make your registration details easy to check.

After each completed job, we can help create a simple review request process. The customer receives a prompt while the work is still fresh in their mind. More recent, relevant proof helps new visitors feel safer choosing you.

  • Review display on key pages
  • Simple post-job review requests
  • Accreditation and registration details
  • Before-and-after project photos

Missed calls often arrive when you are driving, carrying equipment or dealing with an emergency. The AI Receptionist answers 24/7 in your business name. It takes the caller's details, finds out what work they need and sorts the level of urgency.

For an emergency plumbing call, it can record the problem, location and immediate risk. For a boiler installation or bathroom project, it can collect the customer's plans and preferred contact time. It then texts the details to you immediately, so you can respond when safe and practical.

The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. It is not a promise that every caller becomes a job. It makes sure useful information is captured instead of a potential customer reaching the next plumber.

You can provide the rules it follows, including your service areas, normal work types and instructions for urgent situations. We help set it up in your business name and keep the wording clear for callers.

  • Answers calls around the clock
  • Uses your business name
  • Records job details and urgency
  • Texts you after each call

When you need more work now, Google Ads can put your business in front of people actively searching for a plumber. We build campaigns around valuable jobs and locations, such as boiler installation, emergency plumbing or power flushing in your target area.

Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is paid directly to Google. We never add a mark-up.

Tracking shows more than how many people clicked. We connect adverts with phone calls and quote forms, then help identify which enquiries became real jobs. That gives you better information when deciding whether to increase, reduce or change your advertising.

Paid adverts work best when the page matches the search. Someone looking for boiler installation should land on a boiler page with your qualifications, process, service area and a clear next step. Sending every visitor to the home page wastes useful interest.

  • Campaigns built around plumbing jobs
  • Ad spend paid directly to Google
  • Calls and forms tracked
  • Monthly reporting call included

A new website needs attention after it goes live. Customers search for different services at different times. Boiler servicing becomes more important before winter. Frozen pipes create urgent demand. Landlords need gas safety certificates throughout the year. Useful content helps your business stay visible for those needs.

SEO and Content costs £249 a month. We produce two useful pages or articles each month, improve your local search presence, post on your Google Business Profile, build trusted business listings and track where your important searches appear. You receive a monthly report in clear language.

The work can cover questions customers ask before booking. Examples include when a boiler should be serviced, what a power flush can solve, how leak detection works and what a landlord needs for a gas safety certificate. Each page gives customers a reason to contact you.

Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with one monthly approval session. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks you can actually complete.

  • Two pages or articles monthly
  • Google Business Profile posts
  • Local listing work and rank tracking
  • Optional social media and marketing coaching

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. It suits a plumber who needs a strong website, clear service pages and a better route for local customers to make contact.

Complete costs £1,995 and suits businesses losing work to missed calls. It includes the website foundation for a stronger lead process, with the AI Receptionist available as part of the £199 monthly Care plus Receptionist bundle.

Growth costs £2,495 and suits a plumbing business ready to buy leads through Google. It gives you the platform for targeted advertising, useful landing pages, tracking and ongoing improvement. We recommend the package after understanding your services, capacity and target areas.

Website Care is required for every client and costs £59 a month. It includes hosting, security certificates, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist.

  • Essentials, £1,295
  • Complete, £1,995
  • Growth, £2,495
  • Website Care, £59 a month
  • No upfront option, £199 a month for 24 months

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Plumbers ask us these most

Price, timescales and ownership, answered for a plumber.

Our Essentials website package costs £1,295, excluding VAT. Complete costs £1,995, and Growth costs £2,495. The right option depends on whether you mainly need a credible presence, help with missed calls or a website ready for Google Ads. Website Care is required at £59 a month. We confirm the scope before work starts. Payment is 50% on signature and 50% at launch.
The timescale depends on how quickly we receive your service information, photographs, contact details and feedback. We will agree the plan before starting and keep the build moving in clear stages. A simple site is quicker than one covering many services and areas. We do not rush important details such as your Gas Safe information, emergency instructions or quote form questions.
Website Care keeps the site available, safe and maintained after launch. It includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. Plumbing businesses need this because old software, broken forms or missing updates can stop customers contacting you. The monthly billing starts when the website launches.
The AI Receptionist answers calls 24/7 in your business name. It asks what the caller needs, records their contact details, sorts urgency and texts the information to you immediately. It can handle enquiries about emergency plumbing, boiler work, bathrooms and heating. It does not replace your judgement or promise a price. It makes sure useful details are captured when you are unavailable.
The AI Receptionist costs £169 a month on its own. The Care plus Receptionist bundle costs £199 a month and includes Website Care. We set it up with your business name, service areas, normal work types and instructions for urgent calls. You remain responsible for deciding which work to accept, what it costs and how an emergency should be handled.
Yes. Your Google Business Profile is the listing that appears in Google Maps and local results. We can help keep your services, phone number, opening hours, website link and service areas accurate. We also support regular profile posts and review activity. Good local visibility takes time and depends on several factors, so we focus on clear information and useful content rather than making ranking guarantees.
Yes, if you are Gas Safe Registered, we can show the details you provide in a clear place on the website. We can also include genuine CIPHE, WaterSafe, OFTEC or Which? Trusted Trader information. We never add an accreditation you do not hold. Clear registration details help customers check that you are suitable for boiler, gas and heating work before contacting you.
Yes. We can create a dedicated emergency plumbing page with your coverage, phone number, availability and clear instructions. The quote form can ask what has happened, whether the water can be isolated, where the property is and how urgent the problem appears. The website cannot attend an emergency or assess danger. It helps the caller reach the right contact route quickly.
Yes. We can include photo uploads in suitable forms. Customers might send a picture of a boiler label, leaking pipe, damaged fitting, bathroom space or blocked drain. Photos do not replace an inspection, but they give you useful context before calling back. The form can also ask about the property, current system, location and preferred appointment time.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget changes, advert copy testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising budget is billed separately by Google and goes directly to Google. We never mark up the ad spend. Call and form tracking helps show which clicks became genuine job enquiries.
Yes. We can track calls and quote forms linked to your website and campaigns. This helps separate a click from a useful plumbing enquiry. You can see which source produced a caller, what service they wanted and whether the enquiry became a real job when that information is recorded. Tracking is not perfect, so it should support your own job records, not replace them.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is for businesses that want to start without paying the website build price upfront. The site is shaped around your business information, services and areas, within the limits of the template.
We build the website for your business and provide the agreed content and functionality. Your business keeps its own website address, business information and customer content. We manage the technical hosting and care while your monthly service is active. If you decide to leave, we can explain what can be transferred and any practical steps needed, based on the platform and work completed.
Monthly billing starts when the website launches. The minimum term is 12 months, then billing continues monthly. This applies to the required Website Care and any monthly modules you choose, subject to the agreed terms. The 24 month no upfront option is different because it spreads the initial website cost across that longer term. Advertising spend remains separate and is paid to Google.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a plumber

The bodies and tools a plumber deals with, plus where to go next on our site.

Next step

Get a fixed price for your plumber website

Tell us the plumber work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote