Your phone rings during jobs
You are under a sink, driving between jobs or dealing with a burst pipe. The caller hears voicemail, tries another plumber and may never visit your website. Good work is lost before you can respond.
Websites for plumbers
Get a plumber website built to bring in local enquiries, show your services clearly and help you answer every opportunity. Our complete packages start at £1,295, with hosting, care and lead generation support available after launch.
From £1,295
Fixed website build price
£59 a month
Required Website Care
£169 a month
AI Receptionist alone
£449 a month
Google Ads management
When someone needs a plumber, they often search while water is still spreading, the boiler is cold or a bathroom job is already planned. They check Google, compare a few names and call the business that looks trustworthy and available. Your website must make that choice easy within seconds.
A basic page with a phone number is not enough for emergency plumbing, boiler installation or larger heating work. People want to see your service areas, qualifications, reviews, clear photos and a simple way to explain the job. They also want confidence that you answer when they call.
The problem
You are under a sink, driving between jobs or dealing with a burst pipe. The caller hears voicemail, tries another plumber and may never visit your website. Good work is lost before you can respond.
A single page saying plumbing services does not sell boiler installation, bathroom work or leak detection properly. Customers cannot see whether you handle their job, so they keep comparing other businesses.
Homeowners invite plumbers into private spaces. If your site hides reviews, qualifications, project photos and clear service details, cautious customers may choose someone who looks more trustworthy, even when your work is better.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
The cost of a ringing phone
Most calls that go unanswered do not leave a voicemail. They ring the next Plumbers on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Customers can see your services, areas, qualifications and next steps quickly. They call with a clearer reason, which helps you decide how to respond and whether the job fits.
The AI Receptionist answers in your name, records the work needed and texts the details to you. You can call back with useful information instead of finding an empty voicemail.
Your forms collect location, urgency, photos and job details. You spend less time going back and forth, and more time deciding what the work involves and how to price it.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for plumbers.
01
You cannot answer every call while finding a leak, fitting a boiler or clearing a blocked drain. Your plumber website should handle the first part of the sales job for you. It explains what you do, where you work, what qualifications you hold and what happens next, even when you are under a sink or in a plant room.
We build each page around real services, not vague claims. Emergency plumbing, central heating, bathroom installation, power flushing and gas safety certificates each get clear information. Customers can quickly find the right service and decide whether you are suitable before they contact you.
Your website becomes the centre of the operation. It supports your Google Business Profile, gives your adverts somewhere useful to send people and collects proper job details. Call tracking and forms show which enquiries came through the site, so you can see what is producing work.
02
People search for phrases such as emergency plumber Newcastle, boiler repair Gateshead or bathroom installer near me. We build your website around the services and places that matter to your business. That helps the right local customers understand where you work and what you can help with.
Your Google Business Profile is the listing that appears in Google Maps and local results. We help make sure it shows the right phone number, opening hours, services, photos and website link. We can also plan regular updates, so the profile does not look abandoned after launch.
Our plumber website design UK service works across the country, with Newcastle upon Tyne and the North East as our home patch. We can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth.
This is plumber SEO in plain English. We create useful service and area content that gives Google a clear reason to show your business. We do not promise instant rankings. We build the parts that help local search work properly over time.
More detail
The rest of what plumbers ask us, tidied away. Open what you need.
A message saying "How much for a boiler?" gives you little to work with. Is it a replacement, a first installation or a repair? What fuel does it use? Where is the property? A well-written quote form asks useful questions before you call the customer back.
We shape forms around the work you sell. An emergency plumbing form can ask what is leaking, whether water can be isolated and how urgent the problem is. A boiler form can ask about the current system, property type and preferred appointment. A bathroom form can ask for measurements, photos and the customer's timescale.
Customers can upload photographs and choose the best contact method. You receive a clearer enquiry rather than a vague request. That helps you decide which jobs suit your diary and prepare better questions before speaking to the customer.
The form does not replace the phone. It gives people another way to contact you when they are at work, calling several plumbers or dealing with a problem late at night.
Plumbing is work inside someone's home. Customers want to know that you are trustworthy, tidy and properly qualified. Reviews, project photographs and clear accreditation details can answer those concerns before the first conversation.
We give your reviews a visible place on the website and connect them with your Google Business Profile where appropriate. We can highlight feedback about emergency response, clean workmanship, honest pricing, boiler installations and difficult fault finding. Specific comments are more useful than a page full of general praise.
Your website can explain relevant qualifications and memberships, such as Gas Safe Registered, CIPHE, WaterSafe, OFTEC or Which? Trusted Trader. We only show accreditations that you genuinely hold. We can also make your registration details easy to check.
After each completed job, we can help create a simple review request process. The customer receives a prompt while the work is still fresh in their mind. More recent, relevant proof helps new visitors feel safer choosing you.
Missed calls often arrive when you are driving, carrying equipment or dealing with an emergency. The AI Receptionist answers 24/7 in your business name. It takes the caller's details, finds out what work they need and sorts the level of urgency.
For an emergency plumbing call, it can record the problem, location and immediate risk. For a boiler installation or bathroom project, it can collect the customer's plans and preferred contact time. It then texts the details to you immediately, so you can respond when safe and practical.
The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. It is not a promise that every caller becomes a job. It makes sure useful information is captured instead of a potential customer reaching the next plumber.
You can provide the rules it follows, including your service areas, normal work types and instructions for urgent situations. We help set it up in your business name and keep the wording clear for callers.
When you need more work now, Google Ads can put your business in front of people actively searching for a plumber. We build campaigns around valuable jobs and locations, such as boiler installation, emergency plumbing or power flushing in your target area.
Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is paid directly to Google. We never add a mark-up.
Tracking shows more than how many people clicked. We connect adverts with phone calls and quote forms, then help identify which enquiries became real jobs. That gives you better information when deciding whether to increase, reduce or change your advertising.
Paid adverts work best when the page matches the search. Someone looking for boiler installation should land on a boiler page with your qualifications, process, service area and a clear next step. Sending every visitor to the home page wastes useful interest.
A new website needs attention after it goes live. Customers search for different services at different times. Boiler servicing becomes more important before winter. Frozen pipes create urgent demand. Landlords need gas safety certificates throughout the year. Useful content helps your business stay visible for those needs.
SEO and Content costs £249 a month. We produce two useful pages or articles each month, improve your local search presence, post on your Google Business Profile, build trusted business listings and track where your important searches appear. You receive a monthly report in clear language.
The work can cover questions customers ask before booking. Examples include when a boiler should be serviced, what a power flush can solve, how leak detection works and what a landlord needs for a gas safety certificate. Each page gives customers a reason to contact you.
Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with one monthly approval session. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks you can actually complete.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. It suits a plumber who needs a strong website, clear service pages and a better route for local customers to make contact.
Complete costs £1,995 and suits businesses losing work to missed calls. It includes the website foundation for a stronger lead process, with the AI Receptionist available as part of the £199 monthly Care plus Receptionist bundle.
Growth costs £2,495 and suits a plumbing business ready to buy leads through Google. It gives you the platform for targeted advertising, useful landing pages, tracking and ongoing improvement. We recommend the package after understanding your services, capacity and target areas.
Website Care is required for every client and costs £59 a month. It includes hosting, security certificates, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a plumber.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a plumber deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to plumbers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the plumber work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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