Digital marketing
SEO and Google Ads are the Attract stage of the ACCC Framework. Not a retainer full of jargon: pages that rank, ads that only show for the right searches, and tracking that counts booked jobs rather than clicks.
Attract
Stage one of the framework
£0
Markup on your ad spend
Tested
Ads simulated before they run
Jobs
What we report, not clicks
The approach
There are two ways to be found on Google: earn your place in the results, or pay for the space at the top. Search takes months and then compounds; ads work in days and stop when you stop. A sensible plan usually uses both, weighted to how quickly you need the work.
What makes either produce jobs is the same underneath: pages built for the searches customers actually type, and tracking that shows which enquiries turned into work. That is why marketing here is not sold separately from the website. It is wired into it.
Every figure is published. The SEO plan and Ads management have fixed monthly prices, and ad spend goes direct to Google without a markup. If a month does not justify its invoice, the report will show that too.
What we run
Tap any card for the detail. This is what the monthly work is actually made of.
Attract 01
Local search is where trade work lives. The map results at the top of the page decide most calls, and getting there is structural: the right pages, a worked Google Business Profile and a steady review flow.
We build a page for every service and every town that deserves one, keep the profile active, and track positions for the searches that matter rather than vanity terms nobody types.
Attract 02
Most searching happens before anyone is ready to ring: what does it cost, how long does it take, do I need permission. Answering those questions wins the customer before your competitors know they exist.
New pages and articles go live every month, drafted with AI, grounded in your real prices and jobs, and checked by a human before publishing.
Attract 03
Most trade Ads accounts burn money on broad keywords and clicks sent to a homepage. Managed properly, ads buy the exact moment someone needs your trade, in the towns you cover, and nothing else.
Your spend goes direct to Google and is never marked up. Budget moves week by week to the keywords that produce jobs, and away from the ones that only produce clicks.
Attract 04
An ad click costs real money, so it cannot land on a homepage that makes the visitor hunt. Every campaign gets pages built for the search that triggered it: the service, the proof, the price signals and the quote form on one screen.
This is where the website build and the marketing stop being separate purchases. The same quote forms, tracking and speed that make the site convert make the ads pay.
Attract 05
Most businesses discover an advert does not work by paying to run it. Our Audience Simulator shortens that loop: the copy or the image is shown to a few hundred simulated people, generated from real ONS and Census population data, and you get back a purchase intent score, the objections they raised and how the reaction differed by age, region and income.
It is a directional test rather than real market research, and we are straight about that. But it reliably tells a clear advert from a confusing one, which is usually the difference between a campaign that pays and one that does not.
Attract 05
The only question that matters is which marketing produced booked jobs. Call tracking and form tracking tie every enquiry back to the search or ad that started it, so budget follows evidence.
The monthly report is written in plain English: what ran, what it produced, what changes next month. No dashboards you need a login and a lecture to understand.
Attract 06
Reviews sit in the Compound stage of the framework, but they pull the Attract stage along with them: review count and recency influence map rankings, and stars in the results lift how many people click at all.
A review request fires after every completed job, so the proof keeps building without anyone remembering to ask.
The plans
Run either on its own or both together. Ad spend goes direct to Google and is never marked up.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
AI Receptionist
£169 a month
Automated Social Media
£99 a month
Intelligent Marketing Coach
£49 a month
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Proof pays
When two businesses quote the same price, the one with more recent reviews gets the call. Steady reviews lift how many enquiries say yes.
Roughly
of extra work a month from being the obvious choice
Put reviews on autopilotAssumes 40% of enquiries become booked jobs. Typical UK trade figures; adjust the sliders to your own.
What to avoid
Every one of these is something we have been asked to undo for a client who paid someone else to do it.
An Ads account without call and form tracking cannot tell you which half of the budget is wasted. Tracking comes first, spend second.
Broad keywords quietly match searches you would never want: DIY questions, jobs you do not do, towns you do not cover. Negative keywords are where budgets are saved.
The click cost money because the search was specific. Landing it on a general homepage throws the specificity away and the budget with it.
Structure is a build decision. An SEO retainer on top of a badly structured site pays someone to push against the site itself.
Some agencies take a percentage of spend, which rewards them for spending more, not better. Spend here goes direct to Google, untouched.
Impressions and sessions are not results. If a report cannot say what work came in, it is describing effort, not outcome.
FAQ
Straight answers on budgets, timescales, contracts and what can honestly be promised.
Your trade, specifically
Every sector gets its own page for search and its own page for ads, because the searches and the job values are different.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us your trade, your towns and how soon you need the work. We will recommend a plan and put every figure in writing.
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